Editorial Reviews. About the Author. For over 35 years, Dr. Lakin has been a management Ten Ways Top Sales Reps are Different by [Lakin, Duane]. Greater New York City Area, IL, United States. Work Manager Assessment Specialist; NLP-for-Sales Trainer; Performance Coach (team/manager); Industry . The Unfair Advantage has 64 ratings and 5 reviews. Ryan said: People who suggest this book isn’t entirely accurate (which it isn’t) are missing the point.

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Are you tired of being stuck in the same negative habits, but don’t know how to change? Do you feel like old lakn and unnecessary limitations and are holding you back from getting extraordinary results in your life, but you don’t know how to break free?

If duahe answered yes to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life. Imagine what it would be like to be able to influence people. Not just to have them tolerate your ideas, but be really moved by them. What would it be like if you could easily get people on your side?

The Unfair Advantage

What if you could turn every conflict in your favor, and easily get people to agree with you? Just think what this would mean for your career, dkane work, and your relationships. Inspiring and easy to listen to, this fable recreates the experience of being at a workshop with Bandler. On this audio recording, Terry Elston guides you through all aspects of the steps to selling successfully.

Be guided on the six steps to successful selling. How to create in depth rapport almost immediately. How to use sensory language and sensory awareness. Learn how to NOT go forwards unless you have completed each step. Be inspiring by asking the RIGHT pakin to guide your clients into buying, rather than you selling! Learn about values and hot buttons. Dkane New Psycho-Cybernetics formula is anything but painful.

Duane Lakin – Book Authors – Actionable Books

It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible. Imagine having the confidence and courage to go after your goals: If you can dream it, you can do it – using the scientific methods of neurolinguistic programming NLP. He’s taught thousands how to break out of their shells and go after their dreams.

If you answered ‘yes’ to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life.

Psychology and Neuro-Linguistic programming NLP are two of the most powerful forces available to mankind. For too long, these disciplines have been kept secret from the masses. Some of the most devastating insights into the human mind have been hidden away in the pages of psychology journals – dark secrets which offer the promise of power and influence, over ourselves and over others.

It has been made almost impossible for outsiders to access the power of personal influence – until now. I’ve spent a long time gathering these tips on how to manipulate people and get whatever one might want from them. Using dark psychology tricks, we can learn how to work with people’s thoughts and take advantage of their innermost emotions and desires so that we can get whatever we want from them. If you want a quick listen that will drastically improve your quality of life, there’s nothing out there better than this.

Interpreting people by understanding the verbal and non-verbal cues they give us can provide something beyond a superficial reading of their behavior. Adding psychology to a sociological analysis of human behavior provides a broader, deeper pool of information, especially when seen through the lens of communication. When we’re able to interpret people where they stand, it’s possible to exploit the information they freely offer and steer them toward our desired outcome.


This audiobook is about hypnosis and how to use it effectively. It will teach you what hypnosis is and how to hypnotize both individuals and groups of people anytime and anywhere you choose. No prior experience of hypnosis is required to understand and apply the knowledge in this book.

The techniques are deceptively simple yet incredibly powerful. They are entirely practical and have been road tested over many years, with thousands of people. When people and therapists alike have a problem they can’t fix, they call Richard Bandler because he delivers–often with miraculous results.

Hailed as one of the greatest geniuses in the field of personal change, and the father of Neuro-Linguistic Programming, Richard Bandler has helped tens of thousands of people around the globe rid themselves of ‘incurable’ phobias, fears, anxieties, addictions, negative habits, and past traumas often in a single session. Most people only ever rely on their conventional intelligence IQ to get them through life, or worse, believe it to be the best indicator for success.

However that is no longer the case.

It’s now commonly known that Emotional Intelligence EQ has the biggest impact here. Convince others you can read minds by learning how every psychic has achieved their success with the power of cold reading. Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them.

This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick. Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think.

You may already practice persuasion without even realizing it. Facebook is the most popular and effective social media to advertise a product or a business.

It has more than 1. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook advertising will help you sell almost anything. lakim

The Unfair Advantage: Sell with NLP! by Duane Lakin

This book covers the latest strategies that are working on Facebook right now. You are about to discover the methodology behind the most powerful strategy to transform your body fast. You see, whether you realize it or not, your subconscious mind can help you stay motivated and committed to your weight-loss journey so that you enjoy it and never fall off track.

Are you tired of depressing diets, soul-crushing workouts, and yo-yoing back and forth? Would you like to change your relationship with health, fitness, and dieting? Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.

In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP neurolinguistic programming to sales and management professionals.


Since the mids, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.

At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences. What made the experience of listening to The Unfair Advantage the most enjoyable?

The skill sets taught are true game changers. If you want something new and effective, get this book, especially if you use the phone, this section is worth the whole investment.

My experience, you should get this book now. What did you like best about this story?

How you can create a great phone script and understanding the principles of why it works. How does this one compare? Was there a moment in the book that particularly moved you? How you’ll feel in control when prospecting, writing letters and emails to anyone you wish to persuade.

This is one of the best books I have ever read and actually put to use in my career. I would have paid times more to get my hands on this masterpiece, especially considering what I know now. Would you listen to The Unfair Advantage again? Yes, I’ve listened to it several times already. It’s a book I keep turning to to improve my communication and persuasion skills, and I learn every time.

He’s the author, it’s nice to hear him speak and use some of the techniques he talks about. Was this a book you wanted to listen to all in one sitting? No, I would listen and then think about it and then listen some more. I really enjoyed this book. Initially i was concerned on the first chapter as it was sounding like there was to be no content but then it took off and provided so much rich detail. The examples provided were excellent and by the end I felt that I have gained a great insite into human interaction and selling.


The Unfair Advantage: Sell with NLP!

Would you consider the audio edition of The Unfair Advantage to be better than the print version? As an auditory learner, yes even though I’ve not read the print version. What other book might you compare The Unfair Advantage to and why? None come to mind but some NLP books I’ve read in the past are similar in content but this has a broader business applicable focus. No, so not applicable. Did you have an extreme reaction to this book? Did it make you laugh or cry?

It was an informative laikn interesting “listen,” and I’ve listened to it a couple of times already. I’d advise anyone who buys this to do the same in order to get a good feel for how it is personally applicable to them.

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