Langkawi Island, Malaysia, tourism development, tourism area life cycle launched the Langkawi Tourism Blueprint, which aims to position the island. Langkawi Island always recorded the positive growth and the next development will continues in more intensive phase after Langkawi. Tourism Blueprint. Challenges. Current Scenario. Achievements. Langkawi Tourism Blueprint Accolades. Benchmarking. Langkawi. Tourism. Sustainable.
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You can download the document below or from the LADA website. Langkawi does in fact have a lot to offer. And having a tourism plan is undoubtedly the right move as it gets all stakeholders headed in the same direction.
However, after having read through the document it appears to be a little too introspective. This is a key point the blueprint does not address.
For example, Phuket is located along the same coastline km north of Langkawi. In the mind of global travelers the distance between Phuket and Langkawi is negligible. How does Langkawi position itself against an immediate neighbor with so much pulling power?
More world-class facilities for Langkawi under second tourism blueprint: Najib
Not just in marketing aspects but toirism so in destination development. The initiatives in Pantai Cenang to improve environment management and waterfront re-development are great.
If a tourosm can be anchored by langawi capital city should a resort island not have a vibrant resort town? How diverse is the ownership beach front land in Langkawi? This is one of the deciding factors that gets little mention in tourism destination development.
If potential development land, is either monopolized by one entity or by a few tight hands — government or large corporate entity — with no tourism development interest, quick destination development will not happen.
Langkawi sets sights on 3.8 million tourist arrivals
But conversely, it can happen very quickly as well if there is concerted interest and leadership in developing the destination. But can you see that unless the existing land ownership structure is broad based it will not encourage outside participation ttourism provides the destination with variety and options?
On a purely speculative basis my sense is that the waterfront land in Langkawi is held in few hands and a lot of that land is zoned as indigenous reserve land. The limited number of recent new projects points to this as a possible conclusion.
At least three projects have been recently announced — Teluk Datai by Destination Resort Holdings, a unit of Malaysian sovereign wealth fund Khazanah tourims Tradewinds, a publicly listed Malaysian hotel owner. If a tight and narrow land ownership structure blueprinnt indeed the case it does mean glueprint less spontaneous and moderate pace of resort development taking place.
Langkawi has an excellent chance of becoming one of the regions top islands particularly now that Bali is faced with planning and environmental challenges and Phuket arrivals hitting the ceiling with airport constraints.
But in order to capture a larger slice of this market, will Langkawi adopt a more comprehensive view of tourism development that also considers the regional competitive tourisn as well as an appreciation of how a vibrant resort town fits into the larger tourism picture? Please leave this field empty.
More world-class facilities for Langkawi under second tourism blueprint: Najib | Astro Awani
Tuesday, January 1, Asia Coastal Tourism Destination Development thedevelopmentadvisor. Keep up the good work.
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